and customers look forward to the moment they get to hold their new product in their hands. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and service. Pulling the entire team into these moments of delight creates a culture of gratitude for your customers. Send videos in a post-purchase follow up, or as a separate interaction entirely. Free samples arent just an amazing way to surprise and delight your customers, they also showcase something the customer hasnt tried yet.
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You might also send out thank you cards after replying to a customer, a special order, or a holiday. Build a repeatable process, depending on whether youre including a thank you in every box, or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customer. But segmenting high value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. When you have an attitude of gratitude, creating connections with customers is natural. Popov Leather Every new customer gets a personal video from the founder and creator, Ryan Popoff. Thats going above and beyond handwritten notes, but I expect theyve earned a customer for life. Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, and build customer loyalty. Create personal connections (with video) If you want to take things a step further, try recording a personalized thank you video for your customers. For our loyal customers Discounts can either be sent separately, as a package insert, or in a thank you email. For example, handing out a swanky gift package with every order is a surefire way to blow your budget. Say thank you and be specific about why youve sent the note Be thoughtfulreference a conversation or part of their order that shows this card is specifically for them Sign off the card warmly, but professionally.
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