Dani and I would post our creations on Facebook and people began to order. We practiced our pitch daily. What kinds of preparations did you make before going in the Tank? Rather than asking for any equity, Kevin proposed a royalty deal. Customers could enjoy their cupcake right out of the jar. TN: We have SO much going on right now. Generally, an equity investor looks for a well-developed exit strategy to make their money.
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With at least two days shipping time, this left only around a week of buffer time for production, packaging, and consumption. When customers loved Wicked Good Cupcakes so much that they began to request nationwide shipping, Tracey and Danielle came up with their million dollar idea. At the end of the day, Wicked Good Cupcakes success in landing a deal can be traced back to its simplicity. Read the story of the mother-daughter duo that came up with a new way to serve up and ship decadent cupcakes from a mason jar and got a sweet deal with. Nevertheless, Kevin countered at forty-five cents, and Tracey quickly accepted with Come to mama! When asked when Wicked Good Cupcakes will be big enough to take on the Betty Crockers of the world, he simply answers Not yet. Since Shark Tank, business has been good for Tracey and Danielle. Never in a million years did I ever think that such rapid growth could ever happen to us but thats the magic of Shark Tank and the Shark Tank effect! They couldnt believe his gall. Along with this, he said that cupcakes are super, scorchin hot right now, echoing Kevins concerns about the competitive gourmet food business.